Did you know that 68% of consumers believe a store’s signage is reflective of its product or service quality?
In this competitive branding landscape, signage is more than visibility — it’s about credibility, safety, and longevity. Whether you’re creating in-store visuals or outdoor billboards, choosing the right print technology and certified materials makes all the difference.
In this guide, we’ll explore:
Let’s break it down.
Before diving into printers and technologies, it’s important to understand the environments in which your graphics will live.
Indoor printing is used for applications within controlled environments — retail displays, exhibition graphics, office décor, POP materials, and wall coverings. Color precision, high resolution, and media flexibility are key for indoor graphics. Since they’re viewed up close, every detail counts.
Outdoor graphics are built to withstand sun, wind, rain, dust, and drastic temperature changes. Think billboards, hoardings, transit ads, and building wraps. The focus here is on durability, UV resistance, and scale, even at moderate resolutions.
When planning your next visual campaign, here are 5 must-consider factors:
Arrow Digital leads the print industry with EFI Printers, a powerful solution tailored for versatile signage needs. Whether you’re a brand or a print service provider, EFI gives you speed, scalability, and sustainability.
Perfect for banners, billboards, backlits, and vehicle wraps, EFI’s roll-to-roll models (like the EFI VUTEk Q5r) offer:
These printers allow multi-roll capability, meaning multiple jobs can run simultaneously with zero compromise on output quality.
Flatbeds print directly on rigid surfaces like wood, glass, foam board, acrylic, and more — great for both durable outdoor signage and luxury indoor displays.
Highlights include:
Ideal for retail POP displays, museum signage, architectural visuals, and durable outdoor boards.
Need flexibility between rolls and rigid sheets? EFI Hybrid models provide dual functionality, perfect for diverse signage needs.
This is ideal for businesses juggling different signage applications — without switching machines.
Canon’s Colorado M5W with UVgel 460 inks is a standout in indoor printing, combining efficiency, low maintenance, and gallery-grade precision.
Canon Colorado M5W checks all the boxes for brands prioritizing indoor aesthetics, fast turnaround, and sustainability.
that poor indoor air quality from high-VOC printing materials can reduce workplace productivity by 10% or more?
Here’s a major concern: Indoor air quality. Research shows poor indoor air can impact employee productivity, customer experience, and even lead to long-term health concerns.
GREENGUARD Gold, certified by UL (Underwriters Laboratories), ensures that materials meet stringent emission standards. It’s widely recognized by green building codes like LEED and WELL.
Both EFI printers and Canon Colorado M5W support GREENGUARD Gold-certified inks and materials. That means your prints are not only vivid — but safe to breathe around.
A common brand concern? Outdoor graphics that fade, peel, or crack after just a few months. The 3M™ MCS™ Warranty solves this.
This warranty ensures your outdoor signage performs as promised — no surprises, no replacements, no brand embarrassment.
Pain Point | How Our Technology Solves It |
Poor Indoor Air Quality | GREENGUARD Gold certified inks reduce VOC emissions |
Faded or Damaged Outdoor Graphics | 3M™ MCS™ Warranty guarantees long-lasting signage |
Inconsistent Print Quality | EFI UltraDrop™ & Canon UVgel ensure crisp, vibrant results every time |
High Energy Use and Waste | LED curing and smart automation reduce energy costs and media waste |
Limited Versatility | Hybrid and flatbed printers enable endless application possibilities |
Brands should consider indoor printing when the focus is on in-store or in-office branding, where customers engage with graphics up close. If you’re targeting environments like retail displays, corporate interiors, or event spaces — where visual clarity, fine detail, and material texture are paramount — indoor printing is the right choice. These applications demand high-resolution prints that enhance aesthetics and communicate messages effectively within controlled environments.
On the other hand, outdoor printing is ideal when your goal is high-visibility advertising targeted at on-the-go audiences. Whether it’s billboards, building wraps, or vehicle graphics, outdoor signage must withstand varying weather conditions while maintaining impact from a distance. Here, durability, UV resistance, and long-term performance become non-negotiable.
The most successful brands don’t just choose one — they strategically combine both indoor and outdoor graphics to ensure consistent branding, expanded reach, and maximum visual engagement across every customer touchpoint.
we believe that choosing a printer isn’t just about getting the job done — it’s about doing it smarter, safer, and more sustainably. When you go with EFI, you’re choosing power, performance, and unmatched flexibility for both indoor and outdoor applications. Looking for stunning indoor graphics? The Canon Colorado M5W delivers exceptional detail, vibrant colors, and effortless media handling that makes every print pop.
And it doesn’t stop at quality — it’s also about responsibility. With GREENGUARD Gold certification, your prints are safer for indoor environments like schools, hospitals, and offices. Plus, the 3M™ MCS™ Warranty gives your brand peace of mind, ensuring your graphics stand strong against the elements — protecting your investment and your reputation.
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