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Discover 6 Proven Strategies to Maximize ROI with Sign and Display Graphics in 2025

Did you know that 68% of consumers believe that a business’s signage reflects the quality of its products or services? In an era where first impressions are everything, your signage isn’t just a name on a board—it’s your brand’s voice, presence, and personality. And this is where Sign and Display printers step in—offering the tools to turn creative vision into larger-than-life graphics that speak volumes.

Whether it’s a stunning retail window, a dynamic trade show booth, or a high-visibility outdoor billboard, Sign and Display solutions have become the backbone of modern marketing and branding.

At Arrow Digital, we partner with global leaders like EFI to bring cutting-edge Sign and Display printers to India’s visual communication and print industries. In this blog, we’ll dive into the latest technologies, real-world applications, and how today’s brands are using Sign and Display graphics to drive impact.

What is Sign and Display Printing?

Sign and Display printing refers to large-format printing used for visual communication, branding, and promotional applications. These include:

  • Retail Signage
  • Billboards
  • Banners
  • Backlit Displays
  • Posters
  • Wall Graphics
  • Window Graphics
  • Exhibition & Trade Show Graphics
  • Vehicle Wraps

From vibrant point-of-purchase displays to building wraps, Sign and Display printers are engineered to produce high-resolution graphics with precision, speed, and durability.

1. Make Your Brand Unmissable with Large-Format Visibility

A well-placed, high-impact graphic can turn a passerby into a paying customer.

Why It Works:

  • Large-format signage can increase brand recognition by over 47% according to a FedEx survey.
  • Outdoor billboards, building wraps, and transit ads give brands consistent, wide-area exposure.
  • Digital and LED signs enable dynamic content rotation, helping you stay relevant in real-time.

Real-World Example:

Nike’s flagship stores regularly use large window wraps and backlit displays for product launches. These are printed using high-resolution, wide-format systems like the EFI Pro 32r+, helping the brand stand out on busy streets.

2. Capture Attention Instantly with Bold, High-Quality Graphics

First impressions matter. The average attention span today is just 8 seconds, so your signage needs to speak fast and loud.

Why It Works:

  • Vibrant, full-color graphics increase recall and emotional engagement.
  • Visual cues (like contrast, movement, and bold type) create instant recognition.
  • High-resolution printing (like 1600 x 1200 dpi or more) ensures photo-realistic detail even at large scales.

Power Tip:

Use CMYK + white ink support to create layered designs on transparent or colored substrates. Printers like the EFI Pro 30h deliver stunning results on both rigid and roll media.

3. Leverage Versatility Across Materials & Environments

Maximizing ROI means being able to serve multiple campaigns and verticals using one efficient solution.

Why It Works:

  • Today’s hybrid and roll-to-roll printers can handle vinyl, mesh, fabric, glass, foam boards, and more.
  • Print shops can accept a wider range of jobs: POP displays, event graphics, vehicle wraps, floor decals, etc.
  • Outdoor and indoor graphics require different ink and curing technologies—LED curing, available on all EFI printers, ensures consistent quality across the board.

4. Speed Up Production to Stay Ahead of Tight Deadlines

Time is money—especially in retail, exhibitions, and seasonal promotions.

Why It Works:

  • EFI’s LED printers offer speeds of up to 7,233 ft²/hr (EFI VUTEk Q3r), meaning large campaigns can go live in a matter of hours, not days.
  • Digital workflow integration reduces setup time and supports short runs without waste.
  • Rapid drying and inline finishing (available on VUTEk printers) remove bottlenecks between print and

5. Customize for Better Targeting and Higher Engagement

Personalization isn’t just for digital ads—custom sign and display graphics can significantly improve conversion rates in physical spaces too.

Why It Works:

  • Variable data printing allows brands to customize signage per location, language, or demographic.
  • Seasonal promotions or regional messaging boosts relevance and ROI.
  • The ability to print short runs on-demand means less inventory waste and faster time-to-market.

Bonus:

EFI’s Fiery® RIP software enables precision color management and personalization workflows, built for today’s data-driven marketing.

6. Go Green and Save More in the Long Run

Sustainability isn’t just good for the planet—it’s good for your bottom line. Eco-conscious signage appeals to modern consumers and often reduces operational costs.

Why It Works:

  • LED curing reduces energy consumption by up to 82% compared to traditional UV or solvent-based curing.
  • EFI printers use GREENGUARD Gold certified inks, safe for indoor spaces like schools and hospitals.
  • Longer-lasting prints reduce the frequency of reprints, saving both time and materials.

Pro Insight:

EFI’s UV-LED printers offer immediate curing with minimal heat, enabling printing on heat-sensitive substrates without warping.

Top Brands That Rely on Sign & Display Graphics

  • ZARA & H&M: Eye-catching seasonal visuals updated weekly with fast-turnaround roll-fed prints.

  • Starbucks: Uses location-specific in-store graphics to reflect local culture and boost connection.

  • Microsoft & Google: Use rigid signage for branded office spaces, events, and partner programs.

These brands choose high-speed, high-resolution print solutions to create immersive install.

Sign and Display Printers from EFI – Powering Global Brands

EFI (Electronics For Imaging) is a name synonymous with innovation in the large-format space. At Arrow Digital, we offer a comprehensive portfolio of EFI Sign and Display printers that are designed to deliver vibrant, precise, and high-speed outputs across a range of substrates.

Here’s a look at the top performers:

EFI Pro 33r

33r
  • Type: Roll-to-Roll LED Printer
  • Print Width: 126 in (3.2 meters)
  • Speed: Up to 2,217 ft²/hr
  • Applications: Banners, fleet graphics, backlit signage
  • Key Features: Multi-roll capability, white ink support, UltraDrop™ Technology

Perfect for signage providers looking to expand into high-volume roll printing with flexible materials.

EFI Pro 30h

Vinyl Printing and Outdoor Signage
  • Type: Hybrid Flatbed/Roll-fed LED Printer
  • Print Width: Up to 3.2 meters
  • Speed: Up to 2,477 ft²/hr
  • Applications: Posters, rigid signs, display boards
  • Key Features: Dual-roll capability, grayscale printheads, environmentally friendly inks

This model is ideal for shops that want versatility—switching between roll and rigid without compromising quality.

EFI VUTEk Q3r & Q5r

  • Type: Superwide Roll-to-Roll LED Printer
  • Print Widths: 3.5m (Q3r) and 5.2m (Q5r)
  • Speed: Up to 7,233 ft²/hr
  • Applications: Billboards, building wraps, transit graphics
  • Key Features: Inline finishing, automated quality control, ultra-fast speeds

Trusted by global print providers, this series offers the ultimate in productivity and quality.

EFI VUTEk h5+

EFI VUTEk h5+
  • Type: Hybrid Flatbed LED Printer
  • Print Width: 126.5 in
  • Speed: Up to 109 boards/hr
  • Applications: POP displays, window graphics, exhibition signage
  • Key Features: Automated media handling, variable drop size, LED curing

This powerhouse is built for companies that need ultra-high productivity with photo-level detail.

Real-World Brands Winning with Sign and Display Printing

Let’s take a look at how major brands are leveraging Sign and Display graphics to elevate their visibility:

Zara & H&M

Retail giants like Zara and H&M use eye-catching window displays and in-store graphics to stay visually dynamic and relevant seasonally. Their campaigns rely on quick turnarounds, made possible by high-speed hybrid and roll-to-roll printers.

Airports & Transit Ads

In high-traffic zones like airports and train stations, digital backlit displays and wall wraps are everywhere. These require UV-LED printers like EFI Pro 32r+ to withstand continuous exposure and maintain brilliance.

Event & Expo Branding – CES, Comic-Con

Large events use vibrant graphics to create immersive environments. Organizers rely on printers like EFI VUTEk h5 to produce quality prints for booths, backdrops, and directional signs.

Corporate Signage – Microsoft, Google

Corporate offices use customized wall graphics, motivational signage, and branded spaces to create culture. Rigid substrates printed using hybrid models are a popular choice here.

How Arrow Digital Supports Sign and Display Excellence

We don’t just supply printers—we offer complete visual communication solutions:

  • Consultation & Workflow Planning
    Our team works closely to understand your print goals and set up efficient, scalable workflows.

  • Installation & Training
    From unboxing to the first print, we help you get up and running fast—with minimal downtime.

  • After-Sales Support
    With nationwide support teams, we ensure your systems are always at peak performance.

  • Sustainable Solutions
    All EFI printers come with LED curing, which consumes less power and reduces environmental impact.

What's Next in Sign and Display?

The future of Sign and Display printing is more automated, sustainable, and personalized than ever:

  • AI and Cloud Integration will allow smarter job routing and better quality control.
  • Eco-Friendly Inks will become standard, with growing demand for sustainable graphics.
  • Variable Data Signage will allow brands to customize messages for hyperlocal targeting.

Final Thoughts

If you’re a print service provider, retail brand, or creative agency—Sign and Display printing is your opportunity to stand out in a crowded market. And with EFI’s advanced lineup available through Arrow Digital, you’re not just investing in a printer—you’re investing in performance, versatility, and growth.

So, are you ready to elevate your visual game?

Talk to Arrow Digital today and explore the perfect Sign and Display printer for your business.