EVOLUTION OF RETAIL ADVERTISING THROUGH 3D PRINTING
What is 3D Printing?
3D printing, also known as additive manufacturing, is the exact opposite of the traditional way of making objects. Instead of machining or “subtracting” material to form an object – much like how a sculptor cuts away clay – 3D printing adds layer upon layer of material to build an object.
Advantages of 3D Printing
Production on Demand
Retail Advertising helpful in OOH through 3D Printing
Now a days, Retail Advertising plays a vital role from business to end user and it helps to sell the establishment, attract the customers and create the awareness and interest of their goods and services. Communications including a range of efforts including advertising, public relations, grassroots efforts, social media, and any other form of communication between the company and the consumer.
With the growing decade brands are one of a firm’s most valuable intangible assets where client comes in direct contact with Company or Product. With New technologies like large format 3D printing can give realistic 3D Props and Display and offers interactive experience with client.
For more than a decade, the Indian OOH industry has been pointing to the expansion of brand marketers and media planners on OOH. Being relevant is the key in today’s advertising no matter which channel it is. Large format print media can include building wraps, floor graphics, banners, designs 3D elements, lift graphics, window graphics, escalator branding, and even — contributing to the functionality as well as the atmosphere of the space in which they are installed — glass manifestations and bespoke acoustic panels.
Nivea’s OOH ATB (At The Beach) Promotion by Composite Images
Because 3D printing is based on digital files, an international brand can simultaneously 3D print components of their campaigns anywhere in the world. This also makes it easy to customize the signs, models, or displays for local engagement. (Local engagement is #6 on Mike McGraw’s list of fundamental billboard elements.)
This bottle could be designed in Australia and printed in locations around the world to run the promotion on many beaches. Also, bottles could even be printed with each city’s name for that hyper-local feel. Besides the immediate and localized boost of brand awareness, the selfies, likes, and shares that followed reached a much wider audience.