
Dominate the Display Graphics Market with EFI Soft Signage Printers
Table of Contents Dominate the Display Graphics Market with EFI Soft Signage Printers EFI VUTEk FabriVU printers let your shop produce fabric display graphics, from

EFI VUTEk FabriVU printers let your shop produce fabric display graphics, from SEG lightboxes to exhibition backwalls, at production volume.
Fabric now appears in more display briefs from retail chains, brand teams and exhibition contractors. If you already print display graphics on flex and vinyl, this guide shows where the fabric work is, what each job asks of your print line, and which EFI set-up answers it.
Display buyers choose fabric for how it looks in the space and how easily it travels between sites.
Fabric has a matte surface, so it does not throw glare under store spotlights or exhibition hall lighting. Lit from behind, it spreads light evenly across the face of a lightbox.
It is also practical for multi-site work: a fabric graphic is lightweight, folds into a carton for shipping and can be washed. When the campaign changes, a new graphic drops into the same frame.
For a brand running one campaign across stores in several Indian cities, that means simpler freight, faster installs and frames that outlast a single season.
Three terms worth knowing:
Display graphics
Printed graphics that present a brand, product or message in a physical space. In soft signage they are dye-sublimated onto polyester fabric instead of printed on flex or vinyl.
Dye sublimation
Heat turns water-based disperse dyes into a gas that bonds into polyester fibres, so the image becomes part of the fabric rather than a layer on top. For the full comparison, read dye sublimation vs UV printing for soft signage.
SEG (silicone edge graphics)
A fabric graphic with a thin silicone strip sewn to its edge, which presses into a groove in a slim aluminium frame.
Most fabric display work falls into six job types, each with its own size and finish requirements.
Winning fabric display work depends less on top speed and more on width, colour control and print mode.
Width. Exhibition backwalls and large SEG frames often run past 1.8 m. A 3.4 m (133 in.) printer lets you produce them in one piece instead of joining panels.
Colour consistency across rollouts. When a brand reorders the same lightbox graphic for many stores, every print has to match. FabriVU printers ship with the EFI Fiery proServer Premium front end and colour management workflow to keep colour consistent from job to job.
Print mode, not just top speed. A printer’s top speed comes from its fastest print mode, which suits outdoor work. Backlit graphics need a higher-quality mode, so they print more slowly: on the FabriVU 340i+, you can run outdoor work at up to 5,172 ft²/hr (480 m²/hr) and backlit graphics at up to 1,791 ft²/hr (166 m²/hr). Plan your capacity around the mode your jobs actually need.
Flags. Flag fabric needs enough ink to show through to the back. The FabriVU 340+ and 340i+ include an integrated flag printing kit for two-sided ink penetration.
Fixation. Dye bonds into polyester under heat, either inline on the printer or on a separate heat calender. That choice shapes your floor layout and workflow.
The FabriVU range covers display work from 1.8 m panels to 3.4 m backwalls, with inline or separate fixation.
Arrow Digital is the authorised distributor for EFI soft signage printers in India. All three FabriVU models below print at up to 2,400 dpi with water-based disperse dye CMYK inks and three-level greyscale (7, 12 and 18 pL drops).
Model | Max print width | Top speed | Fixation | Prints to |
|---|---|---|---|---|
EFI VUTEk FabriVU 340+ | 133 in. (3.4 m) | 5,171 ft²/hr (about 480 m²/hr) | Separate calender | Polyester or transfer paper |
EFI VUTEk FabriVU 340i+ | 133 in. (3.4 m) | 5,172 ft²/hr (480 m²/hr); backlit work up to 1,791 ft²/hr (166 m²/hr) | Inline | Polyester direct; transfer paper with inline fixation off |
EFI VUTEk FabriVU 180+ | 70 in. (1.8 m) | 3,390 ft²/hr (about 315 m²/hr) | Separate calender | Polyester or transfer paper |
FabriVU 340+: if most of your work is wide, high-volume display graphics, it gives you the full 3.4 m width at the top of the FabriVU speed range, printing direct to polyester or to transfer paper. See the EFI VUTEk FabriVU 340+ and 180+.
FabriVU 340i+: if you run repeat retail SEG rollouts, inline fixation at the same width lets you print and sublimate in one step, with one less handling stage per job. See the EFI VUTEk FabriVU 340i+.
FabriVU 180+: if you are moving over from flex and your work stays within 1.8 m, it covers panels, flags and retail POP.
If your display work is… | Set-up to consider |
|---|---|
Seamless exhibition backwalls, large SEG frames and hanging banners over 1.8 m | FabriVU 340+ with a separate heat calender |
High-volume backlit and frontlit SEG for retail rollouts | FabriVU 340i+ |
Panels, flags and retail POP up to 1.8 m | FabriVU 180+ with a separate heat calender |
Not sure which set-up fits your order book? Our team can map your display jobs to a FabriVU configuration, or read our guide to choosing the right soft signage printer.
A fabric display graphic passes through five stages, and each one should be planned before the printer arrives.
Plan floor space and workflow for every stage before installation, so fixation and finishing keep pace with your print output.
You get installation, operator training and service from one team, wherever your shop is in India.
When you buy a FabriVU from Arrow Digital, our team handles installation, operator training and after-sales service, so your operators learn the printer, fixation and colour workflow on your own floor.
In Ahmedabad, Caterpillar Signs installed an EFI VUTEk FabriVU 340i+ with Arrow Digital for soft signage production.
You can also book a session at our Ahmedabad demo centre to talk through how a fabric workflow would fit your shop.
Quick answers to common questions about getting into fabric display graphics.
Display graphics present a brand, product or message in a physical space. In soft signage they are dye-sublimated onto polyester fabric rather than printed on flex or vinyl, for SEG lightboxes, exhibition backwalls, hanging banners and flags.
The EFI VUTEk FabriVU 340+ and 340i+ suit SEG frames up to 3.4 m (133 in.). The 340i+ fixes inline and has a dedicated backlit print mode. If your panels stay within 1.8 m (70 in.), you can start with the FabriVU 180+.
Yes. The FabriVU 340+ and 180+ do not fix inline, so prints go through a heat calender to sublimate the dye into the fabric. If you want to skip the separate fixation stage, the FabriVU 340i+ fixes inline.
Both print 133 in. (3.4 m) wide with CMYK water-based disperse dye inks at about 480 m²/hr top speed. The 340i+ fixes inline in one step; the 340+ fixes on a separate calender.
Yes. The FabriVU 340+ and 340i+ include an integrated flag printing kit that delivers enough ink for the print to show through on both sides of the flag fabric.
Yes. When you buy an EFI FabriVU from Arrow Digital, an authorised distributor, our team handles installation, operator training and after-sales service.
The right FabriVU set-up depends on the display work you want to win.
Ready to take on fabric display graphics work? Talk to Arrow Digital, authorised distributor of EFI VUTEk FabriVU printers in India, about the right FabriVU set-up for your jobs.

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