Table of Contents

From Trade Shows to Airports: How Soft Signage Dominates High-Traffic Spaces

Featuring EFI VUTEk FabriVU 340i+ – The Future of Fabric Printing

Soft Signage: The Visual Powerhouse of High-Traffic Spaces

Walk into any modern airport, trade show, retail outlet, or even a corporate event, and you’ll be greeted with stunning visuals—seamless fabric banners, vibrant backlit displays, hanging flags, and sleek wall wraps. This isn’t just ordinary print media—it’s soft signage, and it’s redefining the way brands speak to their audience.

Soft signage, printed on polyester-based textiles, offers a lightweight, vibrant, eco-friendly, and cost-effective solution for large-format branding. As demand grows for sustainable and visually captivating displays, soft signage has become the gold standard for indoor and outdoor promotional graphics.

But what’s fueling this revolution in fabric printing? Enter: the EFI VUTEk FabriVU 340i+, a cutting-edge printer built specifically to meet the growing demand for high-speed, high-quality soft signage.

Why Soft Signage Works So Well in High-Traffic Spaces

Soft signage is not just visually pleasing—it’s designed for performance and adaptability. Here’s why it’s dominating:

1. Lightweight and Portable

Unlike traditional rigid signage, fabric prints are incredibly lightweight, making them easy to transport, install, and store. This is ideal for event organizers, brands, and advertisers who frequently update their displays.

2. Eco-Friendly and Reusable

Soft signage is printed on polyester fabrics that are recyclable and often reusable. When paired with water-based dispersed dye inks, like those used in the EFI VUTEk 340i+, the result is a more sustainable print solution with minimal environmental impact.

3. Vibrant and Seamless Visuals

With rich colors and smooth gradients, fabric signage offers superior image quality. Its ability to wrap around structures or hang freely creates immersive, seamless branding environments.

4. Versatile Across Industries

From backlit displays in retail stores to massive trade show banners, soft signage serves multiple sectors effectively—adapting to different materials, finishes, and space constraints.

Real Brands Using Soft Signage (and Winning)

Top brands are already leveraging the power of soft signage across different verticals:

  • Nike uses fabric lightboxes and hanging banners for seasonal campaigns.
  • Zara integrates fabric displays into its store windows for quick visual refreshes.
  • Google and Salesforce rely on soft signage at corporate conferences for branding and wayfinding.
  • FIFA and Olympic events use fabric flags and banners for lightweight, weather-resistant branding.
  • H&M showcases in-store promotions through soft signage that’s easy to swap out as collections change.

Industrial Applications of Soft Signage

Soft signage plays a critical role in the following industries:

Airports & Transportation

From arrival zones to check-in counters, fabric signage delivers essential wayfinding, promotions, and brand messaging. It’s non-reflective, making it perfect for well-lit areas like terminals.

Exhibitions & Trade Shows

Soft signage is a favorite among event organizers for booth backdrops, stage graphics, and banners. It’s easy to roll, ship, and install—and adds high visual impact in low setup time.

Retail & POP Displays

Retailers use fabric graphics for window displays, in-store signs, ceiling-hung visuals, and even fitting room backdrops. Fabric offers a modern aesthetic while being practical and interchangeable.

Hospitality & Events

From printed wall art to branded event banners in hotel lobbies, soft signage is transforming interior décor and event branding in the hospitality sector.

Flags & Outdoor Advertising

Soft signage is ideal for flags, feather banners, and large-format outdoor prints, especially with printers that can handle porous media and ink penetration, like the EFI VUTEk FabriVU 340i+.

Unlocking New Possibilities with EFI VUTEk FabriVU 340i+

This is not just any soft signage printer—it’s a production powerhouse designed for high-volume, high-quality, and high-profit fabric printing.

Inline Fixation – One-Step Print & Sublimate

Unlike traditional systems that require a separate calender heat press, the EFI VUTEk 340i+ lets you print directly onto fabric and sublimate inline. That means faster turnaround, less equipment, and fewer production steps.

Blazing Fast Speeds

With printing speeds up to 5,172 ft²/hour in outdoor mode, and 2,664 ft²/hour in production mode, you can handle large volumes with ease—even under tight deadlines.

Exceptional Print Quality

This printer delivers up to 2400 dpi resolution with three-level grayscale technology, giving you sharp images, smooth transitions, and deep color saturation—perfect for backlit graphics and high-impact branding.

Built for Versatility

Print on a wide range of polyester-based textiles up to 3.4 meters wide. The optional flag printing kit handles porous materials, allowing ink penetration for double-sided visibility—ideal for outdoor flags.

Lower Ink Costs, Less Waste

EFI’s proprietary ink system uses 30% less ink than competitors. Plus, with an ink recovery system, over 95% of ink used during purging is saved, boosting profitability while reducing waste.

Advanced Media Control

From light fabrics to heavier materials, this printer ensures perfect tension and feed control, delivering consistent results across applications.

Application Possibilities with Soft Signage & EFI VUTEk 340i+

When you combine the power of soft signage with the technology of the EFI VUTEk 340i+, the possibilities are endless:

  • Backlit graphics for retail and airports
  • Event stage backdrops with seamless fabric visuals
  • Lightweight booth walls for exhibitions
  • Fabric murals and branded ceilings for corporate interiors
  • Flag and banner printing with accurate two-sided visuals
  • Window and fixture wraps in retail and hospitality
  • Customized fabric décor in hotels and commercial spaces

This printer allows print service providers to tap into new revenue streams, serve multiple industries, and reduce production bottlenecks—all with a single, robust machine.

Final Thoughts: Soft Signage Is the Future of Visual Branding

In an age where visual storytelling is everything, soft signage leads the charge. It’s lightweight, eco-conscious, flexible, and flat-out gorgeous. When you equip your business with the EFI VUTEk FabriVU 340i+, you’re not just investing in a printer—you’re investing in a future where quality, speed, and sustainability come together.

Ready to Transform the Way You Print?

Don’t settle for less. Scale your print business with the EFI VUTEk FabriVU 340i+ and deliver vibrant, versatile, and profitable soft signage for every industry.

Get In Touch with us to get a Live Demo