Indoor and Outdoor Printing: The Ultimate Guide for Smart, Sustainable Brand Signage
Table of Contents Indoor and Outdoor Printing: The Ultimate Guide for Smart, Sustainable Brand Signage Did you know that 68% of consumers believe a store’s
Featuring EFI VUTEk FabriVU 340i+ – The Future of Fabric Printing
Walk into any modern airport, trade show, retail outlet, or even a corporate event, and you’ll be greeted with stunning visuals—seamless fabric banners, vibrant backlit displays, hanging flags, and sleek wall wraps. This isn’t just ordinary print media—it’s soft signage, and it’s redefining the way brands speak to their audience.
Soft signage, printed on polyester-based textiles, offers a lightweight, vibrant, eco-friendly, and cost-effective solution for large-format branding. As demand grows for sustainable and visually captivating displays, soft signage has become the gold standard for indoor and outdoor promotional graphics.
But what’s fueling this revolution in fabric printing? Enter: the EFI VUTEk FabriVU 340i+, a cutting-edge printer built specifically to meet the growing demand for high-speed, high-quality soft signage.
Soft signage is not just visually pleasing—it’s designed for performance and adaptability. Here’s why it’s dominating:
Unlike traditional rigid signage, fabric prints are incredibly lightweight, making them easy to transport, install, and store. This is ideal for event organizers, brands, and advertisers who frequently update their displays.
Soft signage is printed on polyester fabrics that are recyclable and often reusable. When paired with water-based dispersed dye inks, like those used in the EFI VUTEk 340i+, the result is a more sustainable print solution with minimal environmental impact.
With rich colors and smooth gradients, fabric signage offers superior image quality. Its ability to wrap around structures or hang freely creates immersive, seamless branding environments.
From backlit displays in retail stores to massive trade show banners, soft signage serves multiple sectors effectively—adapting to different materials, finishes, and space constraints.
Top brands are already leveraging the power of soft signage across different verticals:
Soft signage plays a critical role in the following industries:
From arrival zones to check-in counters, fabric signage delivers essential wayfinding, promotions, and brand messaging. It’s non-reflective, making it perfect for well-lit areas like terminals.
Soft signage is a favorite among event organizers for booth backdrops, stage graphics, and banners. It’s easy to roll, ship, and install—and adds high visual impact in low setup time.
Retailers use fabric graphics for window displays, in-store signs, ceiling-hung visuals, and even fitting room backdrops. Fabric offers a modern aesthetic while being practical and interchangeable.
From printed wall art to branded event banners in hotel lobbies, soft signage is transforming interior décor and event branding in the hospitality sector.
Soft signage is ideal for flags, feather banners, and large-format outdoor prints, especially with printers that can handle porous media and ink penetration, like the EFI VUTEk FabriVU 340i+.
This is not just any soft signage printer—it’s a production powerhouse designed for high-volume, high-quality, and high-profit fabric printing.
Unlike traditional systems that require a separate calender heat press, the EFI VUTEk 340i+ lets you print directly onto fabric and sublimate inline. That means faster turnaround, less equipment, and fewer production steps.
With printing speeds up to 5,172 ft²/hour in outdoor mode, and 2,664 ft²/hour in production mode, you can handle large volumes with ease—even under tight deadlines.
This printer delivers up to 2400 dpi resolution with three-level grayscale technology, giving you sharp images, smooth transitions, and deep color saturation—perfect for backlit graphics and high-impact branding.
Print on a wide range of polyester-based textiles up to 3.4 meters wide. The optional flag printing kit handles porous materials, allowing ink penetration for double-sided visibility—ideal for outdoor flags.
EFI’s proprietary ink system uses 30% less ink than competitors. Plus, with an ink recovery system, over 95% of ink used during purging is saved, boosting profitability while reducing waste.
From light fabrics to heavier materials, this printer ensures perfect tension and feed control, delivering consistent results across applications.
When you combine the power of soft signage with the technology of the EFI VUTEk 340i+, the possibilities are endless:
This printer allows print service providers to tap into new revenue streams, serve multiple industries, and reduce production bottlenecks—all with a single, robust machine.
In an age where visual storytelling is everything, soft signage leads the charge. It’s lightweight, eco-conscious, flexible, and flat-out gorgeous. When you equip your business with the EFI VUTEk FabriVU 340i+, you’re not just investing in a printer—you’re investing in a future where quality, speed, and sustainability come together.
Don’t settle for less. Scale your print business with the EFI VUTEk FabriVU 340i+ and deliver vibrant, versatile, and profitable soft signage for every industry.
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